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KES BBB uses machine learning to deliver real-world outcomes for dining brands; whether the goal is driving foot traffic or facilitating online ordering and app downloads, KES BBB drives full-funnel outcomes for the dining industry’s top brands.
DINING BRANDS TURN
TO KES BBB TO
DRIVE BUSINESS OUTCOMES
Identify and engage diners within brand targeting parameters
Use custom ML models to drive performance at each step of the dining journey; tie upper-funnel campaigns to lower-funnel conversions
Supplement targeting with first-party Real-Time Signals
Reach the most qualified consumers who are in, or near, a specific location with KES BBB’s Point of Interest capability, along with award-winning data science capabilities that power KES BBB’s geo-intelligence solutions
Drive foot traffic and engage consumers who are near your dining locations or competitor locations with geo-fencing
Use geo-retargeting to message your target audience as determined by the places they have visited and reach them when they are most receptive
Drive new visits to a given location and leverage third-party reporting showing the Cost Per Incremental Visit
KES BBB ML models do not use or need sensitive personal data
KES BBB’s targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards
Tap into KES BBB’s in-house design studio for best-in-class customized creative on every campaign
Develop creative units that inform consumers of their dining options
Embed ML technology within all creative to empower consumers to engage and explore dining options at all stages of the decision-making process
KES BBB ACHIEVES DINING KPIS USING PREDICTIVE TARGETING, DRIVING CAMPAIGN GOALS AND UNCOVERING NEW CONSUMERS THAT CONVERT
Increase Sales and Foot Traffic
Identify New Customers
Optimize Beyond the Click
Access Hard-to-Reach Dining Customers