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KES BBB specializes in utilizing machine learning solutions to identify and reach in-market auto shoppers, driving real-world outcomes for automotive brands at scale.
AUTOMOTIVE BRANDS TURN TO
KES BBB TO UNCOVER IN-MARKET
AUTO SHOPPERS AND DRIVE PERFORMANCE
Identify in-market auto shoppers within brand targeting parameters
Use custom ML models to drive performance for each step of the car shopping journey; tie upper-funnel campaigns to lower-funnel conversions
Supplement targeting with first-party Real-Time Signals
KES BBB ML models do not use or need sensitive personal data
KES BBB’s targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards
Reach in-market auto shoppers using ML with location signals derived directly from devices, eliminating waste
Uncover new consumers using KES BBB’s Point of Interest capability which includes 14 million points of interest and 19,000 business categories
Tap into KES BBB’s in-house design studio for best-in-class customized creative on every campaign
Embed ML technology within all creative to empower auto shoppers to engage and explore vehicles
KES BBB ACHIEVES AUTOMOTIVE KPIS USING PREDICTIVE TARGETING, DRIVING CAMPAIGN GOALS AND UNCOVERING NEW CONSUMERS THAT CONVERT
Dealer Location Interaction
Vehicle Price and Shop
Dealer Visitation
Creative Engagement
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