KES BBB | Direct access

Direct access

Direct Access gives brand and agency users access to the A\T Platform, for the first time ever, with a level of service not typically provided by self-service solutions

A\T PLATFORM

KES BBB’s advanced machine learning and media buying platform has delivered measurable real-world value for top advertisers. Built for performance, the A\T Platform leverages machine learning technology to optimize KPI performance, delivery, and costs.

Data Science as a Service

Data scientists build, deploy into Platform, and evaluate custom campaign models daily, complementing network-wide models

Client Services

Dedicated account managers consult on campaign setup & execution

Campaign Optimization

Experienced traders advise on campaign strategies and optimization

DESIGNED FOR EASE OF USE

Developed from the ground up – by traders, for traders – the A\T Platform automates tasks and workflows, allowing teams to manage campaigns with ease and efficiency.

Automated ML model creation & updates \ Efficiency and outcome-based models Price & performance optimizers \ Centralized cost management \ Real-time pacing analysis

COMPREHENSIVE TARGETING SUITE

Built from a mobile-first perspective, the omni-channel A\T Platform has evolved over time to meet advertiser needs in an evolving industry.

Targeting available:

  • Predictive Targeting
  • Geo-Intelligence Suite
  • Multiple DMP Integrations
  • Contextual Targeting
  • Signal Targeting
  • Demographic Targeting
  • Retargeting
  • 50+ Third-Party Audience Partners

ADVANCED GEO-INTELLIGENCE

Activate precise geographic information,
for location-based targeting.

The A\T point of interest database provides
a diverse set of consumer-focused retail and
service businesses, leisure and geographic
features and landmarks all available for
targeting within the platform.

Geo-Intelligence Features:

\Geo-Fencing

\Geo-Retargeting

\A\T Point of Interest Database