KES BBB | Privacy

KES BBB PRIVACY-FORWARD APPROACH

As many cookie reliant/retargeting focused competitors increasingly struggle to adapt to a post-cookie world, KES BBB is well positioned to cement its position as a trusted market leader already operating with privacy-forward solutions.

KES BBB MACHINE LEARNING ADVANTAGE FOR BRANDS

KES BBB’s platform and ML-based targeting provide privacy advantages without sacrificing performance

ML-based predictive advertising which relies on statistical models using only non-sensitive data; not reliant on 1:1 advertising and cookie-based retargeting

Privacy-forward solutions which benefit regulated industries including Pharma, Financial Services and more

ML models which identify data signals that correlate with conversions such as attributes related to creative, publication and keywords, device and context

A consultative approach to privacy which drives customer loyalty and retention

KES BBB is Not Reliant on Cookies or One-to-One Advertising

  • The post-cookie paradigm is well suited to KES BBB because KES BBB’s performance focus is already centered around ingesting and using aggregated and statistical data for modeling and targeting

  • KES BBB is also well equipped to leverage privacy-friendly unified IDs as they are adopted